The designs in Maori culture have a general meaning that is always closely associated with the use or ideology of the subject at hand. For example, the 'Matau' or hook was used to catch fish, it is therefore generally associated with provision, abundance, water etc. Whereas the 'Koru' is the frond of the fern and represents new life, strength, growth and peace.
The meaning of the design takes on an entirely new meaning when a person is drawn to a particular piece. The general meaning will then have significant and subjective meaning to the individual or the person to who the piece is being gifted. A 'Matau' becomes a significant tohu (symbol) to a young man who has just joined the navy and is about to spend a significant amount of time on the sea, without contact with his family. Or a 'Koru' which has been gifted to a daughter who has just graduated from University and is about to begin their journey as a new business owner.
The following are general brief descriptions of the designs